SM Clinical Photography is committed to protecting your privacy and handling your personal information in a responsible and transparent manner. This Privacy Policy explains how your data is collected, used, stored, and protected when you visit this website or make an enquiry.

1. Who We Are

SM Clinical Photography is a professional clinical photography and medical illustration service based in Bedfordshire, working across the UK.

For the purposes of data protection legislation, SM Clinical Photography is the Data Controller.

2. What Information We Collect

We may collect and process the following personal information:

• Name
• Email address
• Telephone number
• Any information you choose to provide via the contact or enquiry forms

This website does not collect sensitive clinical images or medical information through online forms.

3. How Your Information Is Used

Your personal data is used only where necessary and for legitimate purposes, including:

• Responding to enquiries and requests
• Communicating with you about services
• Providing quotations or arranging services
• Meeting professional, legal, or regulatory obligations

Your information will not be used for marketing purposes unless you have explicitly consented.

4. Legal Basis for Processing

Under UK GDPR, the lawful bases we rely on include:

• Consent – where you have given clear permission
• Legitimate interest – to respond to enquiries and provide services
• Legal obligation – where required by law or professional standards

5. How Your Data Is Stored and Protected

All personal information is stored securely and protected against unauthorised access, loss, or misuse. Reasonable technical and organisational measures are in place to safeguard your data.

Personal data is retained only for as long as necessary to fulfil its purpose or to meet legal and professional requirements.

5a.Photography and Videography Session Data

During photography or videography sessions, personal data may be created in the form of images, video recordings, or associated documentation. This may include identifiable images of individuals and, where applicable, visual documentation of medical conditions or physical features.

All photography and videography is carried out only with appropriate consent and in accordance with professional, ethical, and legal standards. Session data is collected solely for the agreed purpose, such as clinical documentation, medico-legal reporting, education, or approved healthcare communications.

All images and video files are:

• Stored securely using appropriate technical and organisational safeguards
• Accessed only by authorised individuals
• Retained in line with professional, contractual, and legal requirements
• Not shared with third parties without lawful basis or explicit consent
• Where images or video are intended for education, training, or public-facing use (such as healthcare PR or communications), separate, specific consent will be obtained.
• Clients and patients have the right to request access to their data, request correction where appropriate, or raise concerns regarding its use, in line with UK GDPR.

SM Clinical Photography takes particular care when handling visual data due to its sensitive nature.

6. Sharing of Information

Your personal data will not be shared with third parties, except where required by law or where necessary to provide a requested service, and always in line with data protection legislation.

7. Cookies and Website Analytics

This website may use essential cookies to ensure proper functionality. Any analytics tools used collect anonymised information only and do not identify individual users.

You can control or disable cookies through your browser settings.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data where appropriate
• Restrict or object to processing
• Withdraw consent at any time

To exercise any of these rights, please contact us using the details below.

9. Contact Details

If you have any questions about this Privacy Policy or how your data is handled, please contact:

SM Clinical Photography
📍 Bedfordshire, UK
📧 contact@smclinicalphotography.co.uk

10. Updates to This Policy

This Privacy Policy may be updated from time to time to reflect changes in legislation or professional practice. The most current version will always be available on this website.